Who is behind Forty Questions
One person, one registered company, a published method and a public audit of ourselves. Everything on this page can be checked from the outside.
Updated 7 October 2026
The person
Satayu “Bon” Isariyaphorn, founder, based in Bangkok. I built the measurement system, I write the pages, and I answer every email myself. AI systems do the collecting, the counting and the first drafts; I review everything before it reaches a client and I am the one accountable for it. That is why the client roster stops at ten: it is the number of companies one person can do this properly for. LinkedIn · satayu@fortyquestions.io
The company
Forty Questions LLC, a Wyoming limited liability company, filed 28 September 2026 (Wyoming Secretary of State filing ID 2026-002093630), registered office 30 N Gould St Ste N, Sheridan, WY 82801, USA. Forty Questions is its trading name. The company has one member, me. It is not affiliated with OpenAI, Anthropic, Perplexity, Google or any company it measures, takes no placement fees or commissions from anyone, and has no affiliate revenue from any tool named on this site.
What we do, in one paragraph
We measure how often ChatGPT, Claude, Perplexity and Google’s AI Mode name a B2B software company when a buyer asks what to buy: forty frozen questions, three runs on three separate days, every answer kept. Then we do the work most likely to change the number, with the client’s approval on each page, and re-measure under the same rules. We work with companies selling into Singapore, Australia, New Zealand and the UK.
How to check us
- The method is public. Every counting rule, on the method page and on GitHub under CC BY 4.0. Anyone can take the same measurement without us.
- We measured ourselves first, and published the zero. The $390 audit, run on Forty Questions: named in 0 of 480 answers, 4,413 citations, six fixes, every step logged by date on client zero.
- Our costs and prices are in the open. What the measurement costs us in API charges is on the cost page; our prices sit in a table with 20 other sellers on the pricing page.
- The company is on the public registers. Wyoming Secretary of State (filing above); G2; the footer of every page.
- Nothing is paid before you have seen the work. The first report is free. The audit is invoiced only after the questions are frozen with you, and it must contain at least four specific fixes or the work continues until it does.
What we will not do
Promise placement (nobody controls what an assistant says). Post reviews or threads under names that are not ours. Buy links or placements. Change the questions between months to make a number look better. Share one client’s answers with another. Refund fees already paid; the guarantees are in the terms, and they are about work, not money back.
If you got an email or a message from us
It came from satayu@fortyquestions.io or from the LinkedIn profile linked above, and it carried a report about your own company with figures you can re-run yourself. We never ask for payment details by email, never send links to anything other than this site, and the report link, if there is one, points at fortyquestions.io. If something claiming to be us does otherwise, it is not us; tell me at the address above.