AI visibility tools compared, with prices
What each tool costs, which assistants it watches, and whether anyone does the work afterwards.
Profound, Peec AI and Otterly re-checked 4 November 2026; the others from each vendor’s own pricing page on 22 September 2026 · we sell a competing service, so read the last section before trusting us
The main alternatives to Profound are Peec AI, Otterly.ai, Athena, Goodie AI, Evertune, and the AI modules bundled into Semrush and Ahrefs. Published self-serve prices run from $29 to $800 a month; Profound now quotes only after a demo. All of them measure; how much of the work afterwards each one does is in the table.
The table
| Tool | From | Assistants watched | Does the fix work |
|---|---|---|---|
| Profound | Demo only | Multiple; price not published | Content suggestions |
| Peec AI | €70–95 | Multiple | No — monitoring only |
| Otterly.ai | $29 | 4 engines | Light recommendations |
| Athena | $295 | 8 models, credit-based | Agentic content workflows |
| Goodie AI | $399 | 12 models | “Presence optimization actions” |
| Evertune | $800 | 11 models | Content studio, services |
| Semrush AI Toolkit | $99 | Multiple | No — add-on to a subscription you also pay for |
| Ahrefs Brand Radar | $129 | Multiple | No — bundled into SEO tiers |
| Forty Questions | $290 check; $1,200/mo after setup | 4 counted, 1 reported beside | Yes — included in the price |
Corrected 24 September 2026. An earlier version of this page had a column saying none of these vendors publish their method. That was wrong: checked on their own sites, each states at least one of sample size, how often prompts are run, or how a mention is counted. We removed the column rather than leave it up while we re-check every quote, and will publish a cited version once each has been read again in full.
Which one you should actually buy
If you want a number and nothing else, buy Otterly at $29. It is the cheapest honest way to find out whether you appear at all. Most companies asking this question for the first time should start there, not here.
If you have a marketing team with spare hands, Profound or Evertune. They are built for organisations that can act on a dashboard. Profound raised a $96M Series C at a $1B valuation in February 2026 and a $180M Series D at $1.8B later in the year (Fortune, Bloomberg; checked 15 October 2026); that is not a company you beat on features.
If you already pay for Semrush or Ahrefs, use their module first. Paying twice to learn the same thing is not a strategy.
Buy what we sell only if the problem is that nobody will do the work. That is the gap: most tools listed hand you a chart, and how much of the work afterwards each one does is in the table above. If you have read a report like that already and nothing changed afterwards, the missing piece was never the measurement.
Why measurement without action is the common complaint
It recurs in nearly every public review of this category, and our own data suggests why. Across 1,053 citations in 80 recorded answers about one category, 48% went to just ten domains, and eight of those ten belong to companies selling in that category. The assistants were not reading neutral reviews. They were reading whoever had published.
Knowing that does not change anything on its own. Somebody has to write and place the missing page. That is labour, and it is priced like labour — which is why the tools that only measure can charge $29 and the ones that do the work cannot.
Where this page is biased, stated plainly
We sell a competing service and our row is in the table, so treat this the way you would treat any vendor’s comparison page.
What we can offer against that: every price above comes from the vendor’s own public pricing page on the date stamped at the top, we take no affiliate revenue from anything listed, and we have told you above which competitor to buy instead of us in three of four cases.
Questions people ask
- What are the best alternatives to Profound for a small B2B SaaS company?
- Otterly at $29 and Peec at €70–95 are the closest like-for-like at a smaller scale, and Semrush’s $99 add-on if you already pay for Semrush. All three measure and leave the acting to you.
- Profound vs Otterly: which is better for a small B2B SaaS company?
- Otterly, for most small companies. Otterly starts at $29 a month with its price on the page; Profound now quotes only after a demo (checked 4 November 2026) and is built for enterprises. The full comparison.
- Can any of these guarantee an assistant will recommend us?
- No, and none of them claim to in writing. Nobody controls what an assistant says. A tool can show you the number and do work known to influence it.
- How many times should a question be asked before the number means anything?
- More than once, always. AI answers are non-deterministic — the same question can return different lists minutes apart. We use three runs on three separate days and publish the sample size beside every figure.